ReelRoots
Draft — pending legal review. This page is a structural scaffold covering the sections ReelRoots' product requirements call for. It is not legal advice and should not be published or relied on until reviewed by qualified counsel.

AI Content & Brand Asset Policy

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AI use disclosure

Films made partly or fully using AI tools must be listed under the AI Short Film or AI Feature Film category so brands can evaluate placements with full context.

Brand asset usage

Brand assets (logos, product images, packaging) shared through the platform may only be used in the context of the specific placement discussion or agreement they were shared for, per each brand's stated usage restrictions.

Trademark usage

Filmmakers must respect brand trademark guidelines when depicting a brand's products, logos, or marks — whether filmed practically or generated with AI tools.

Third-party AI tools

Filmmakers are responsible for ensuring their use of third-party AI generation tools complies with that tool's own terms of service and any applicable licensing requirements, particularly when a brand's assets are involved as input.

User responsibility for rights

Users are solely responsible for ensuring they have the necessary rights to any AI-generated content they upload, including rights to any underlying training data, reference material, or brand assets used as input.

AI training policy

Private scripts and confidential brand materials will not be used to train generative AI models without explicit consent. This is a product commitment independent of any specific AI feature ReelRoots may build in the future — see the platform's premium-gate scaffolding for how AI-powered features are structured to require deliberate opt-in.